SMEG Variable Temp Electric Kettle
Retro 50s inspired high-end appliance line with Dash & White being the exclusive retailer in North & South Dakota. SMEG was founded in 1948 by Vittorio Bertazzoni, Sr. from Guastalla, a town near the city of Reggio Emilia in Northern Italy, and is today one of the country's leading home appliance manufacturers. The Bertazzoni family's entrepreneurial history began in the 19th century, with members of the family starting out as blacksmiths. This long, consolidated family experience working with metals eventually led the Bertazzonis to branch out into kitchen building. Initally focusing on the enameling of metals, SMEG anticipated the so-called "Italian Economic Miracle" of the 1950s and 1960s, and the desire for home comforts that increased affluence would bring, beginning to specialize in home appliance manufacturing just a few years after its founding. Today, SMEG is run by the third generation of Bertazzoni entrepreneurs, but it still keeps the memory of its beginnings alive in its Italian name: "Smalterie Metallurgiche Emiliane Guastalla," or the "Guastalla Emilia Enamel Works."